Photos from the program

In today's modern society, South East Asia is playing an increasingly important role in the global economy. But how does the Asian economies really function? How is business conducted, especially in relation to other parts of the world? What are the effects of the fascinating cultures in South East Asia on the processes? And how can one become a truly successful participant in all of this. The ABC program aims to provide answers and an in-depth understanding about Asian Business and Culture. The program is taught in a challenging environment that combines academic excellence with the fascinating experience of exploring Thailand.

The three month program Asian Business and Culture Programis designed for students with a keen interest in Asian Business, Asian cultures and the relationship between both. The course combines Asian themes in a global perspective by creating links between Asia, Europe and the Americas throughout the course.

The program includes 200 contact hours on cultures, management strategies, financial and economic situations, and business opportunities in Asia. Each subject leads to the completion of case studies, built on Problem Based Learning techniques. Self-study adds another 200 hours to the program.

The ABC Program is taught by an integrated team of lecturers from Rangsit University and representatives from major business enterprises and government agencies in Thailand. The program includes a variety of visits to leading companies and cultural sites in Thailand, providing an excellent opportunity for students to explore various aspects of Asia which are important for conducting international business in today's modern society.

The ABC program modules include
International Business in Asia (50 hours)
Asian Culture and Cultural Managment (50 hours)
Asian Economies and Finance (50 hours)
International Sales and Marketing Management in Asia (50 hours)